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Helping food brands and the people behind them grow.
What I DoI've spent the past decade building consumer brands and growing businesses. Today, I work with chefs and food brands to identify opportunities, develop their positioning and create content that builds audiences and attracts customers.
Auditing your brand, content and market to identify opportunities for growth. Defining clear objectives and developing an actionable strategy with a roadmap for achieving them.
01. Brand & StrategyDeveloping and executing content strategies built around your goals. From creative concepts and recurring social formats to photography, filming and editing.
02. Content & ProductionAnalysing content performance, audience behaviour and customer engagement to understand what's working. Using those insights to refine your strategy, improve results and identify new opportunities.
03. Growth & AnalyticsUX-led website and ecommerce development, from complete rebuilds to ongoing optimisation. Combining customer insight, smart functionality and A/B testing to improve user experience and conversion.
04. Digital & EcommerceSelected Work
STONE
Founded Stone with a single notebook designed for chefs, growing it into an established consumer brand selling through DTC, Amazon and wholesale in the UK and US. Bootstrapped from the outset, with growth driven by organic marketing, editorial content and industry relationships.
Founder
Sandwich Club
Developing a new condiment brand built around insights into how consumers search for and purchase food products. Using data and consumer research to shape an occasion-led product range, distinctive brand identity and content strategy rooted in sandwich culture.
Brand Dev & Creative Direction
A new food-focused production studio and YouTube channel specialising in documentary filmmaking and original content for chefs, restaurants and food brands. Exploring the people, craft and culture behind food through original films and editorial storytelling.
Creative Director Offcut Studios
House Of Pies
A chef-led pie brand bringing restaurant-quality products to hospitality and wholesale. Developed its positioning, brand identity and digital presence, bringing together website design, content and creative direction to establish a distinctive proposition ahead of launch.
Brand Strategy & Development
The Spanish Chef
Working with chef Omar Allibhoy to build a stronger digital presence through original food content, creative direction and social strategy. Developing recognisable content formats, analysing performance and connecting audience growth with wider ecommerce opportunities.
Brand & Content Strategy
Co-founded Bookblock, growing it into a multimillion-pound manufacturing business. Brought a design-led approach to a traditional industry through innovative digital tools, intuitive customer experience and responsive marketing, alongside the incubation of new consumer brands.
CMO & Co-founderBookblock
Photography & Production
My background is in food and documentary photography, with my work now extending into filmmaking and video production. I develop, shoot and edit original content for chefs and food brands, bringing an editorial approach to everything from short-form social content to longer documentary films.
